Dress Up is a fashion label by designer Stephanie Downey. Driven by a desire to create clothing that reflects human emotion, her objective is a more sensitive, artistic approach to fashion. The clothes she makes are about pretending. When we 'Dress Up', countless images learned and copied are compiled to create something personal and unique. Dress Up is inspired by this inherent human expression, both powerful and vulnerable. Each collection interprets a story; translating the memory and imagery of people and places. The excitement, pride and hope of assembling the perfect outfit is nurtured, yet gently teased. Successful fashion moments are remembered, and the mistakes are embraced. Each piece by Dress Up displays originality, character and finesse. One must look closely to appreciate an unexpected, traditional, or mischevious detail. Dress Up is a self conscious attempt at ladylike - an ode to vanity and the private aspiration of appearing fashionable.

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